RUDY’S JAZZ ROOM - BRANDING, DESIGN, CREATIVE DIRECTION
Co-owner Adam Charney was inspired to create an authentic jazz club experience in Nashville, and reached out seeking a partner to help design and establish Rudy’s iconic brand. Having both grown up in Nashville, and being intimately familiar with the growing music scene and the void of a true jazz club that had grown increasingly evident over the years, it became apparent to Adam that we should make it happen.
Rudy's Jazz Room embodies the history and spirit of traditional jazz clubs, where musicians played their hearts out while people gathered to listen, dance, eat, drink and socialize in a swingin' atmosphere. Standing out as a beacon in the city, Rudy’s Jazz Room raises Nashville to the level of other great jazz cities like New York, New Orleans, Chicago, Kansas City and many more, and fully allows Nashville to live up to its name as "Music City" with a full fledge and accessible jazz club, embracing and contributing to the flourishing Nashville scene.
Much attention to detail has been put into Rudy's design, aesthetics, and environment which, alongside its great music and food, is one of its greatest appeals to customers seeking a unique, warm, and intimate late-night bar and jazz club experience. The design and layout of the club is very eclectic, warm and cozy, and very "New York City meets New Orleans" vibe, similar to Smalls jazz club in New York City, and many other intimate listening room style jazz clubs throughout the world. Think late-night, dark, warm, intimate, eclectic, fine food and drinks and most of all fine jazz.
We leaned into the rough and ready collage, hand-drawn aesthetic for the branding in an ode to those iconic early clubs. After several months of various design changes, we finally landed on the quirky, blue neon mark that shines brightly over Gleaves Street every evening.
