BRIDGESTONE TIRE TALES
Web Campaign for Bridgestone’s performance tire - the Potenza RE-71RS. As a newcomer to long-form community driven content, we worked with Bridgestone to create an engaging real-world test case for the tire with a professional driver and in-house engineer. Taking cues from popular series like Netflix’s Formula 1: Drive to Survive, we wanted to highlight the performance of the tire while also show casing the beauty of the user experience. Overall, Brigestone was thrilled with the results, which increased community engagement and commisioned three more long form pieces in this style.
Director
D.o.P
Editor
VFX/Color
Drone Operator
Art Director
Producer
Scripting
Client
Agency
D.o.P
Editor
VFX/Color
Drone Operator
Art Director
Producer
Scripting
Client
Agency
Nick Swift
Mika Matinazad
Nick Swift
Scott Brooks
David Ketelhut
Alex Miracle
Liz Johnson
Crystal Hubbard
Bridgestone Americas
GS&F
Mika Matinazad
Nick Swift
Scott Brooks
David Ketelhut
Alex Miracle
Liz Johnson
Crystal Hubbard
Bridgestone Americas
GS&F